Ilmuwan perilaku Michael Norton: 'Ketika seorang pemain tenis mengikat sepatunya dengan cara tertentu, mereka merasa bisa bermain di Wimbledon'

The Harvard professor reveals how everyday rituals can help us cope with pressure, unlock our emotions and define our identities – but can also become unhelpful and divisive

Rituals seem a tricky subject for scientific study. How do you categorise them and measure their effect?
It felt very daunting at first, because you can’t randomly assign people to families and have them do different rituals, then follow up in 12 years. At first I was going to study obvious things like weddings and funerals, but when we surveyed people, we found that they had all these other things they made up – in their families, with a significant other, with people at work. That opened it up a lot. We could look at these kinds of rituals and see when people do them. We could measure their emotions, we could really start to get traction on what these things are doing in our lives.

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